Digital Technology for Doctors Work environment has a massive impact on doctors’ empathy, focus, and overall performance. Although some factors are hard to change, such as the location of the medical practice, relationships with colleagues, the payment structure or the patient population, there are marvelous technological responses, which could ease the burden on physicians and help decrease stress. And who says that great solutions can only come from outside? Here are some tips for medical professionals, how they could improve their workspace. Workplace optimization for higher medical career satisfaction Taking care of patients is not a job, it’s a calling. That’s why you put upRead More →

Fractional CMO Mark Coronna explains how defining your digital strategy and utilizing marketing technologies will accelerate growth and opportunity. There are many ways to think about growth, and many models to help stimulate your thinking.  One of the more traditional, best known, and still effective models, is this one: For this discussion, though, I’m going to argue that this product/market model does not describe all the ways you should be thinking about growth.  In some respects, it may be constraining your thinking since it does not directly address channels or more substantial business model improvements.  When I talk about channels and business model improvements, I’m thinking primarilyRead More →

Scientists, technologists, engineers, and visionaries are building the future. Amazing things are in the pipeline. It’s a big deal. But you already knew all that. Such speculation is common. What’s less common? Scale. How big is big? “Silicon Valley, Silicon Alley, Silicon Dock, all of the Silicons around the world, they are dreaming the dream. … 1. Deep Learning Could Be Worth 35 Amazons Deep learning is a subcategory of machine learning which is itself a subcategory of artificial intelligence. Deep learning is the source of much of the hype surrounding AI today. As deep learning advances, it should automate and improve technology, transportation, manufacturing, healthcare,Read More →

Now considered essential to driving profits, digital transformations are shifting from platform-first strategies to initiatives that leverage emerging technologies in service of clear customer and operational goals. Digital transformation has moved beyond a nice-to-have to let’s get cracking. Once a top priority for early adopters and cutting-edge enterprises, digital transformation has moved into the mainstream. Few would argue that digital transformation initiatives are vital to the success of their organization. In fact, 64 percent of respondents to a 2017 Constellation Research survey said digital transformation is essential to driving profits. A recent Frost & Sullivan survey looking at end-user perspectives on navigating digital transformation globally, foundRead More →

As consumers increasingly move online, traditional retailers are struggling. These technologies will help. Despite the fact that the economy is strong and American consumers are shopping in full force, traditional brick-and-mortar retailers across the United States are continuing their nosedives into bankruptcy. This so-called “retail apocalypse” began in 2016 when major retailers began shuttering their brick-and-mortar locations by the thousands. Sears has fewer than a third the number of retail stores it had ten years ago. Walmart just closed 63 Sam’s Club stores. Macy’s closed 68 stores last year and J.C. Penney closed more than 100. Payless filed for bankruptcy, and half of the malls in the U.S. areRead More →

IoT and customer experience Predictions for IoT growth rate is challenging, however, analyst firms estimate that the global IoT market can expand greatly to 3 trillion dollars connecting 50 billion devices by 2020 The origins of IoT are found within the operational departments of industries like Manufacturing, Logistics/Transportation, Healthcare, and Utilities, under the label of Machine to Machine (M2M). The focus of M2M investments has always been on operational efficiency and up time. The combination of reduced size, lower cost and increased processing power fuels rapid expansion of smart-enabled devices to penetrate many markets. Another additional component required to spark the explosion of IoT devicesRead More →

Digital transformation is revolutionizing every industry. Here are the top digital transformation trends for hospitality and tourism. It used to be that we’d visit a brick-and-mortar travel agent every time we needed to plan a family vacation or work trip. (Granted, some of you may not remember that.) But today, thanks to mobility, travelers are playing a much larger role in the experience. They want to find a hotel that matches their style—on their terms—the very moment they need it. And thanks to players like AirBnB, which set the stage for a completely new era of travel, they can. Indeed, when it comes to theRead More →

FMCG giant Marico’s digital initiatives help them save ₹ 35 crore   Marico, one of India’s most prolific FMCG companies is best known for its products like Parachute oil, Saffola, Revive, and Livon. Spanning over 25 countries and raking in over Rs 5,900 crore annually, Marico’s operations bank on a smart, agile supply chain model and advanced analytics that points out precisely what the customer wants. Source: FMCG giant Marico’s digital initiatives help them save ₹ 35 croreRead More →

Digital transformation – Way Forward Let’s break down three misconceptions about digital transformation for CIOs racing to make progress. CIOs, the next time you’re sitting at a conference, look to your left or look to your right. It’s likely that neither one of you has finished your digital transformation. Most likely, neither one of you is even close. One of you may have barely started. It’s the unspoken truth of the “digital transformation” age, based on my conversations with CIOs: Everyone thinks they are horribly behind their peers. Fact is, you read story after story about the companies at the head of the pack – theRead More →