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The digital marketing landscape is evolving at a rapid pace, and it can be challenging for marketers to keep up. Luckily, there are many reputable companies that offer online courses so that marketers can expand their knowledge. And in the wake of the coronavirus pandemic, many MarTech companies are even offering their learning material for free. “It’s important, especially in this work environment,” stated Tom Brodbeck, SEO Specialist at Fishers, I.N.-based Found Search Marketing, “to continue to learn new skillsets.”  Only those marketers that put in the effort to continuously learn can avoid falling behind as digital marketing becomes more technological and data-driven than ever before.Read More →

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Artificial intelligence is infiltrating every industry, allowing vehicles to navigate without drivers, assisting doctors with medical diagnoses, and giving financial institutions more nuanced ways to predict risk. But for all the authentic use cases, there’s a lot of hype too. Source: AI 50: America’s Most Promising Artificial Intelligence CompaniesRead More →

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AI is finding its way into a broad range of industries such as education, construction, healthcare, manufacturing, law enforcement, and finance. The sorts of decisions being made by AI-enabled systems is becoming much more profound, and in many cases, critical to life, death, and personal wellness. As artificial intelligence becomes an increasing part of our daily lives, from the image and facial recognition systems popping up in all manner of applications to machine learning-powered predictive analytics, conversational applications, autonomous machines, and hyperpersonalized systems, we are finding that the need to trust these AI based systems with all manner of decision making and predictions is paramount.Read More →

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They’re not called Zuckerbucks but Facebook just reinvented digital money. Facebook’s Libra cryptocurrency that will launch early next year is more like PayPal than Bitcoin — it’s designed to be easy enough for everyone to use. But it’s still complicated to understand so I’m going to break it down for you nice and simple.Read More →

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🔥🔥 India’s Top 25 Experts are coming together to teach “Digital Marketing Concepts” INDIA’S FIRST & BIGGEST ONLINE SUMMIT ABOUT BUILDING A SUCCESSFUL ONLINE BUSINESS! Details here 👉 www.OnlineMillionaireSummit.inMost people are so passionate but don’t know where to start. There are so many options – Blogging, Dropshipping, Affiliate Marketing, Youtube etc. 😰 To clear all the confusion, we are interviewing more than 20 experts and successful business owners from different fields to share their experiences, success story, learnings, and tips with us.These are the experts who have been featured in major media outlets, TEDx Talk, built successful businesses and much more. 🙏And they are all coming togetherRead More →

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Amazon Great Indian Festival sale Amazon Great Indian Festival sale has well and truly kicked off, after an initial preview period for Amazon Prime members. The sale includes offers on all major product categories including smartphones, LED TVs, speakers, accessories, appliances, and a lot more. From iPhone X to OnePlus 6, there are plenty of deals on smartphones, so if you’ve been looking to get your hands on one, the Amazon sale might be a good time to pull the trigger. Of course remember that Flipkart Big Billion Days sale is on in parallel with Amazon Great Indian Festival, so do compare prices before youRead More →

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Types of Data In this world of so-called digital transformation and cloud computing that drives our always-on über-connected lifestyles, surely it would be useful to understand the what, when, where and why of data on our journey 1 – Big data A core favorite, big data has arisen to be defined as something like: that amount of data that will not practically fit into a standard (relational) database for analysis and processing caused by the huge volumes of information being created by human and machine-generated processes. “While definitions of ‘big data’ may differ slightly, at the root of each are very large, diverse data setsRead More →

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What are Beacons? Beacons use low-cost, low-power, micro-location-based technology to interact with electronical devices via Bluetooth Low Energy (BLE). Smart phones and other Bluetooth devices such as fitness trackers can be tracked by beacons using this technology. Beacons are primarily used for anonymous tracking of passers-by. More sophisticated beacons can be used for location-based mobile customer communication or even face recognition. The technology enables beacons to alert apps or websites (which the user has opted into) when someone approaches or leaves a location. This allows you to know who is approaching or visiting your store. Retail or other venues that have beacons in place canRead More →

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Fractional CMO Mark Coronna explains how defining your digital strategy and utilizing marketing technologies will accelerate growth and opportunity. There are many ways to think about growth, and many models to help stimulate your thinking.  One of the more traditional, best known, and still effective models, is this one: For this discussion, though, I’m going to argue that this product/market model does not describe all the ways you should be thinking about growth.  In some respects, it may be constraining your thinking since it does not directly address channels or more substantial business model improvements.  When I talk about channels and business model improvements, I’m thinking primarilyRead More →