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The internet can be a giant laboratory where you hypothesize, validate, change direction and generate revenue, all while you build and evolve your product Research, build, promote, sell, repeat. That has been the norm in business for decades. But today, the internet is scrambling that order. Products are being sold before they are built. Selling and research can be conflated. Customers promote a company’s products, more than the company does. Marketing is built into the very products being promoted. Let’s take a look at some examples in this topsy-turvy, Alice-in-Wonderland world. Sell before you build Kickstarter, the crowdfunding website, helps you find customers for productsRead More →

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For the past several years, digital transformation has been a constant topic of focus in the business community. Much has been written about the risks of digital disruption and the need for digital transformation in the world of digital platforms. But what does digital transformation really mean—and why do so many companies fail to achieve their goals? One of the main problems is that there are actually two types of digital transformation: linear and exponential. Most companies want the results of the exponential transformation, but focus instead on the linear transformation, which is easier to understand and implement. So what differentiates linear and exponential transformation?Read More →