Fractional CMO Mark Coronna explains how defining your digital strategy and utilizing marketing technologies will accelerate growth and opportunity. There are many ways to think about growth, and many models to help stimulate your thinking.  One of the more traditional, best known, and still effective models, is this one: For this discussion, though, I’m going to argue that this product/market model does not describe all the ways you should be thinking about growth.  In some respects, it may be constraining your thinking since it does not directly address channels or more substantial business model improvements.  When I talk about channels and business model improvements, I’m thinking primarilyRead More →

Even the most complex topics can be segregated in easy to consume buckets. Let me try to explain them   Artificial Intelligence (AI) Human Intelligence Exhibited by Machines Intelligence exhibited by machines Broadly defined to include any simulation of human intelligence Expanding and branching areas of research, development, and investment Includes robotics, rule-based reasoning, natural language processing (NLP), knowledge representation techniques (knowledge graphs) … Machine Learning (ML) An Approach to Achieve Artificial Intelligence Subfield of AI that aims to teach computers the ability to do tasks with data, without explicit programming Uses numerical and statistical approaches, including artificial neural networks to encode learning in models Models built usingRead More →

Make decisions faster, face to face. Use shared calendars to see when others are available and schedule meetings with automatic email invi tes. With one click, turn your meeting into a video conferencefrom any camera-enabled computer, phone, or tablet. Share your screen to review your work as a team, and make decisions on the spot. Collaborate in real-time. Easily work on documents, spreadsheets, and slidesacross your devices, with or without internet. Work in a single document with teammates or people outside your company. See edits as othe   rs type, communicate through built-in chat, and ask questions in comments. Multiple people can work at the same time, and every change is saved automatically.  Read More →

Virtual Reality and Learning, Education In the era of digital devices, we can enable better learning with technology. VR seems to be the natural next step for the evolution of education. What makes VR good for education? Virtual reality can be used in classrooms to enhance student learning and engagement. VR can transform the way educational content is delivered; it works on the premise of creating a virtual world — real or imagined — and allows users to interact with it. Being immersed in what you’re learning motivates you to fully understand it. It’ll require less cognitive load to process the information. Here are justRead More →

Having your own blog is very important to learn digital marketing by yourself. I became a self-made digital marketing expert only through the experience I’ve got from working on my blog and growing it. I learn most of the new stuff from my own blog. I would like to know if you are stuck somewhere and if you need help in creating your own blog, experiment, SEO, Social Media Marketing, Paid marketing and so on Learning digital marketing will help you in a lot of ways. You can get a job in this field, become a consultant, or use the knowledge to start your own business. I’m sure you want to beRead More →

Irrespective of the size and the industry, for any business, data security and integrity should be a priority. However, when we talk about small businesses, the concern gets a bit more important. How to keep data secured in small business? Integrity is one important point to keep data secured. However, there are numerous other ways in which a small business can ensure the security of its data. This includes the following strategies, as well as some of the leading companies that provide such services: Maintain CIA Maintaining, Confidentiality, Integrity, and Availability is the most important step to keep the data of your small business secured. Even a minuteRead More →

Improving customer experiences (70%) and safety (56%) are the two areas enterprises are using data generated from IoT solutions most often today. 62% plan to deploy IoT initiatives company-wide in the future. These insights are from the Zebra Technologies inaugural Intelligent Enterprise Index. Improving customer experiences (70%) and safety (56%) are the two areas enterprises are using data generated from IoT solutions most often today. 62% plan to deploy IoT initiatives company-wide in the future 53% expect data generated from their IoT solutions will assist in increasing revenues in the next year. 51% expect data from IoT solutions will open up new markets in theRead More →

IoT Testing for BLE Protocol The IoT market is blooming, and so is the necessity for IoT testing. IDC projected in their last report that IoT spending will reach US $1.29 trillion in 2020. Other analysis show the number of devices and usages will be growing dramatically in the next few years: What is the Internet of Things? IoT is a very wide trend and refers to physical objects which wirelessly connect to networks using different protocols like WiFi, ZigBee. What is the Internet of Things? IoT is a very wide trend and refers to physical objects which wirelessly connect to networks using different protocolsRead More →

The internet can be a giant laboratory where you hypothesize, validate, change direction and generate revenue, all while you build and evolve your product Research, build, promote, sell, repeat. That has been the norm in business for decades. But today, the internet is scrambling that order. Products are being sold before they are built. Selling and research can be conflated. Customers promote a company’s products, more than the company does. Marketing is built into the very products being promoted. Let’s take a look at some examples in this topsy-turvy, Alice-in-Wonderland world. Sell before you build Kickstarter, the crowdfunding website, helps you find customers for productsRead More →